The best of two worlds - Combining stories and numbers, human wisdom and data analytics
Simply explained, SenseMaker® enables the capture of the experiences from real people when they matter most. With SenseMaker® you are able to see broadly, visualizing patterns across the narratives of wide and diverse populations, and at the same time gain intimate local insight from the individual experiences that people share in their contexts.
With our intuitive visual analytics tools, you don’t need a background in statistics to explore and make sense of patterns in the data. Having the qualitative narratives as well as the quantitative data available simultaneously provides the actionable insights needed for faster and better decision-making.
SenseMaker®’s ability to gather data continuously also enables the ability to track the impact and effectiveness of decisions and interventions so that you adjust your efforts well in time.
SenseMaker® engages human intelligence in reflecting qualitative data related to personal experiences, observations, and situations – the what. The magic occurs in the way quantifiable data is then gathered which contains the meaning, feelings, and motivations in the context shared. In simple terms, human, not artificial, intelligence provides the why.
